GameIntel – Provider of Online Poker Traffic Data

Established in 2006, GameIntel is a provider of competitive data for the online poker market. It is best known for tracking online cash game activity on the biggest sites in the world, providing updated data for PokerScout in regards to online players, peak traffic, and weekly averages.

Cited in various research reports by reputable publications, financial institutions, and even renowned software developers, GameIntel data is reliable and trustworthy.

The information provided has powered the PokerScout Traffic Report for more than a decade, offering valuable insight on poker traffic and more. Available data also covers traffic on anonymous tables, cash game traffic by currency on a global scale, and other useful details for companies and players alike. It covers the biggest poker sites in the US and beyond.

How Does GameIntel Collect Data?

In order to have updated traffic numbers, GameIntel collects data directly from the poker networks. These figures are updated every 10-15 minutes and focus on cash games. In addition to the number of players seated at active players, GameIntel also collects information regarding the stakes and the types of games being played.

Some of the biggest poker sites also provide the data directly to GameIntel, which are then verified and approved before being included in the total traffic numbers. This ensures a higher level of accuracy across leading poker networks.

Key Publications by GameIntel

In addition to providing online poker traffic reports on demand for operators, GameIntel has also released its own publications over the years. These cover different segments of the online gambling market and generally focus on the United States. Some of the key publications from GameIntel include:

The History of Online Poker

This is a very detailed report of the history of online poker, spanning more than 40 pages and providing insight into the different changes that took place in the industry. This starts from the early days of online poker, when Planet Poker was established, moves on to the television era that saw big tournaments get mainstream attention, and even reaches modern online poker tactics, like the use of promotions to retain players.

Retaining Recreational Players

This publication powered by GameIntel used algorithms provided by Skill in Games to analyze how important the first experience is on the site for new players. The focus for the paper was on understanding the patterns of casual players and how luck and skill can affect their lifespan on the poker network.

The US Online Poker Market

Another important publication released by GameIntel, in collaboration with Academicon, provides state-by-state data regarding online poker. It also offers valuable projections that are now more important than ever as more states legalize and license local poker sites.

At its core, the study uses data collected from the US market during its peak, before the industry crashed during Black Friday. GameIntel tracked all cash game players at the top operators and noted their locations within the country, the preferred games, and the stakes played.

Academicon then applied their own forecasting models in order to project the online poker markets across different states. These were determined within different scenarios: with each state having isolated traffic, with limited compacts for interstate poker online, and with a federal framework for online poker in the US being open nationwide and internationally.

Who Can Order Data from GameIntel?

The information provided by GameIntel is intended for financial analysts and for operators. While ordering is easily done via email, the use of the data is restricted, with PokerScout being the exclusive outlet for online poker traffic information. This means that the reports from GameIntel must be strictly used for private purposes by the buyer and cannot be republished or distributed.

GameIntel Prices

Pricing will depend on the level of detail required and the number of sites covered in the report. There are also different pricing structures when it comes to historical reports and subscription updates with the latest traffic figures. As a general guideline for GameIntel poker pricing, historical reports can be between $200 and $3,000.

For a more precise price quote, it is best to contact GameIntel by email. You can purchase historical traffic data and subscribe to their industry newsletter at GameIntel.com.
Follow @GameIntelReport on Twitter.

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