With 2019 sponsorship, GVC’s online poker room reconnects with the golf tour a decade after its first partnership.
GVC Holdings online poker room partypoker has secured a deal with the Professional Golfers Association (PGA) by becoming the official partner of PGA EuroPro Tour for the 2019 season.
Announced on November 1, the sponsorship deal will see exclusive partypoker branding rights at EuroPro tour events throughout 2019. This will allow partypoker to boost its brand image across Europe through “targeted social media campaigns designed to promote partypoker’s products and services” launched by the golf tour and its parent company, Matchroom Sport.