Media conglomerate Fox Corporation acquires stake in PokerStars’ parent company, and partnership will launch free-play and real money sports betting products under FOX Bet brand.
The Stars Group has announced that it has entered into a long-term commercial agreement with FOX Sports, a subsidiary of the Fox Corporation, that will see it launch regulated online sports betting under the FOX Bet name.
The 25-year partnership, announced on Wednesday, concludes a search by the global online gaming giant for a US media partner that has extended more than six months.