Partypoker continues building on the company’s relationship with Formula 1’s McLaren Racing team. Team driver Daniel Ricciardo is part of the site’s new See the Unseen video series.
The production gives fans and partypoker players an inside look at some of the key figures on the Formula 1 team. In the short documentary, Ricciardo offers insight into what it’s really like being on the McLaren team.
“Through the partypoker McLaren Access Hub, partypoker and PartyCasino players can gain access to the inside track and discover the hidden world of Formula 1 and McLaren,” party brands and Entain commercial director Paris Anatolitis said. “Our goal at Entain is to provide our customers with the very best in digital entertainment, and this fascinating series of films is a great example of what’s to come.”
Adding more F1 entertainment options
The new series comes after partypoker parent company Entain became a partner with the racing team in May. In recent months, the companies have teamed up on responsible gaming initiatives.
Partypoker also offered players several contests giving players the chance to win complete F1 racing packages. The moves come as party focuses more efforts at entertaining players beyond the poker tables.
The partnership also allows the site to reach racing fans who may be interested in poker as well See the Unseen is now the latest effort at synergy. Ricciardo has performed well recently, winning the Italian Grand Prix in September for the eighth Grand Prix win of his career.
Lando Norris also finished second, securing the first one-two finishes for McLaren F1 in over a decade. In the video series, Ricciardo talks through his approach to races including:
- how he adjusts car settings
- how he handles radio communication with his team
- whether he has any race day superstitions
- the music he likes to listen to before a race
“I love music, so I will always be listening to music,” he says. “It’s also a good way to switch off the noise and all the hustle and bustle from the grid. That’s the time to just zone in on the race. It has to be something that makes me feel loose and ready to go. Hip hop is a bit of a go-to, because there’s a beat.”
Partypoker gets inside the mind of a driver
Beyond pre-race routines, Ricciardo gives racing fans a look at how an F1 team functions. The Australian also reveals some interesting facts about his own understanding of the mechanics of a Formula 1 car.
“My job is to drive, and that’s it,” he says. “I just put all my energy into that. My friends give me a hard time, because they know if we’re on the highway and our car breaks down, they’ve got a better chance of fixing the car than I do.”
The episode is available to view in full on the partypoker McLaren Access Hub. More episodes of the series are coming soon featuring McLaren Racing from CEO Zak Brown, the pit crew, and engineers.
F1 contests continue
Partypoker continues offering players some unique F1 experiences. The recent McLaren Superfan competition saw the United Kingdom’s Ross Cartwright win an exclusive trip to the Italian Grand Prix.
Players now have another chance to win through McLaren Card Rush. The winner is awarded a package to the 2022 F1 Emirates Grand Prix De France in Le Castellet as well as $5,000 for travel expenses.
Players earn prize drawing tickets by playing regular cash and fastforward games to earn points. Earning a McLaren Mile earns a player one entry.