Trends revealed in the survey show gambling online via mobile devices is on the rise and gamblers are most motivated to play by advertisements seen on television.
The UK Gambling Commission (UKGC) has revealed the outcome of its 2017 Gambling Participation and Perceptions Report. It shows 97% of gamblers do so at home and mobiles and tablet usage is now up to 51% from 43% last year.
It has also been revealed that online gamblers are more likely to be motivated to spend money gambling by advertising seen on the television rather than social media promotions, with 53% of people saying TV ads prompted them to play versus only 19% saying the same about social media. The effectiveness of TV ads in getting people to spend money gambling online is up 7% on 2016’s findings.