The company’s first-ever multi-brand campaign features its first multi-brand ambassador.
Earlier this week, The Stars Group launched “Stars £100 Million Challenge,” a free-to-enter competition where players have to accurately predict the outcome of all 64 matches in the upcoming football World Cup to be held in Russia starting June 14.
If anyone can achieve the rather unlikely task, they will take home a life-changing £100 million which will be paid in lump-sum.