{"id":11084,"date":"2018-07-31T19:26:25","date_gmt":"2018-07-31T19:26:25","guid":{"rendered":"https:\/\/www.pokerscout.com\/?p=11084"},"modified":"2018-07-31T21:45:15","modified_gmt":"2018-07-31T21:45:15","slug":"nothing-but-net-mgm-scores-first-major-sports-betting-deal-with-the-nba","status":"publish","type":"post","link":"https:\/\/www.pokerscout.com\/nothing-but-net-mgm-scores-first-major-sports-betting-deal-with-the-nba\/","title":{"rendered":"Nothing But Net: MGM Scores First Major Sports Betting Deal With The NBA"},"content":{"rendered":"

The NBA<\/b>\u00a0just named\u00a0MGM Resorts International<\/strong> as its first official gaming partner<\/strong>. As such, MGM now has a leg up on its competitors for professional basketball.<\/p>\n

In a 3-year, $25 million deal<\/strong>, MGM will receive access to NBA intellectual property<\/strong>. The intellectual property includes signage and other materials identifying MGM as the official betting home for the NBA.<\/p>\n

MGM will be the only<\/strong> gaming company to receive official data directly from the NBA for now. However, the deal is on a non-exclusive basis.\u201d<\/p>\n

In addition to the money, the NBA will also receive real-time account-level information<\/strong> about bets on NBA games.<\/p>\n

\u201cAs the landscape for sports betting in the U.S. continues to evolve at a rapid pace, MGM Resorts is a proven gaming leader for us to work with on this groundbreaking partnership,\u201d said\u00a0NBA Commissioner Adam Silver<\/strong> in a press release. \u201cOur collaboration will result in the best possible gaming and entertainment experience for consumers through the use of accurate, real-time NBA and WNBA data, and our collective efforts to maintain and enhance the integrity of our games.\u201d<\/p><\/blockquote>\n

In announcing the deal, Silver stressed the need for compensation<\/strong> regarding its data releases to gaming companies. This deal sets a precedent for future valuations of similar data deals.<\/p>\n

NBA did not get an integrity fee from MGM, though<\/span><\/h2>\n

Somewhat surprisingly, the deal did not<\/strong> include a provision for integrity fees moving from MGM to the NBA. The NBA has long argued for payments to compensate the leagues<\/strong> for their data and to ensure the integrity of sports contests.<\/p>\n

For a time after the demise of the Professional and Amateur Sports Protection Act<\/strong> (PASPA), it seemed that the leagues planned to stonewall the gambling industry on issues like data and access. In other words, the leagues sought to control their products<\/strong> even after the withdrawal of PASPA\u2019s legal obstacles.<\/p>\n

Furthermore, the businessmen behind the leagues saw that rivers of money might pass by their leagues like ships in the night. So, the NBA helped to innovate the integrity fee.<\/p>\n

An integrity fee would amount to a tax on sports betting handle<\/strong> that states would collect and pass onto the leagues. The concept for integrity fees is that the increased wagering on sports creates a greater danger for players, coaches, referees, and other related personnel.<\/p>\n

The fee would go to cover increased enforcement and employees who could monitor any incidents of wrongdoing. Silver later shifted the terminology to call it a royalty.<\/p>\n

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