{"id":11421,"date":"2018-08-06T20:39:16","date_gmt":"2018-08-06T20:39:16","guid":{"rendered":"https:\/\/www.pokerscout.com\/?p=11421"},"modified":"2018-08-07T13:45:28","modified_gmt":"2018-08-07T13:45:28","slug":"aga-kicks-off-responsible-gambling-week-with-new-sports-betting-guidelines","status":"publish","type":"post","link":"https:\/\/www.pokerscout.com\/aga-kicks-off-responsible-gambling-week-with-new-sports-betting-guidelines\/","title":{"rendered":"AGA Kicks Off Responsible Gambling Week With New Sports Betting Guidelines"},"content":{"rendered":"<p>Sports betting\u2019s triumphant Supreme Court victory has prompted a change from the <strong>American Gaming Association<\/strong> (AGA). The AGA updated its <strong><a href=\"https:\/\/www.americangaming.org\/sites\/default\/files\/AGA%20Code%20of%20Conduct%20for%20Responsible%20Gaming%202018.pdf\">Code of Conduct for Responsible Gaming<\/a><\/strong> to include language about<strong> sports betting <\/strong>and its associated advertising.<\/p>\n<p>According to a press release, the update establishes provisions to ensure that advertising for sports betting is age-appropriate and tasteful. In addition, advertisements must occur at a reasonable frequency. Per AGA Senior Vice President of Public Affairs<strong> Sara Slane<\/strong>:<\/p>\n<blockquote><p>\u201cThe American Gaming Association and its members are committed to fostering a gaming environment that focuses on education, wellbeing and responsibility. As gaming enters a new landscape, our industry is prepared to be a proactive partner in how we approach responsible gaming, highlighted today with our updated Code of Conduct that spells our obligations to our patrons, employees and communities.\u201d<\/p><\/blockquote>\n<p>Fittingly, the update launched the AGA\u2019s <strong>Responsible Gaming Education Week<\/strong>. The week will feature events, activities, and panels across the country to promote responsible gaming in all markets that host casinos or gaming establishments.<\/p>\n<p>The AGA is one of the top lobbying firms for the gambling industry. Members include major casinos, tribal operations, suppliers, and other companies with interests in gaming.<\/p>\n<div class=\"redheader-cta tb_edit_table\">\n<div class=\"pusa-table cta\">\n<div class=\"sr-header\">\n<p>Signup Now And Get a $200 Free Bet At DraftKings Sportsbook<\/p>\n<\/div>\n<ul class=\"pusa-list\">\n<li>\n<ul class=\"pusa-item\">\n<li class=\"pusa-logo\"><img decoding=\"async\" class=\"thirstylinkimg\" src=\"https:\/\/www.pokerscout.com\/wp-content\/uploads\/2018\/08\/draftkings-sb-2.jpg\" \/>Visit DraftKings Sportsbook<\/li>\n<li class=\"pusa-bonus\">$200 Free Bet<\/li>\n<li class=\"pusa-details\">DraftKings Sportsbook Review\n<ul class=\"pusa-item-checklist tb-list-checklist\">\n<li><i class=\"fa fa-check\"><\/i>First Bet Matched up to $200<\/li>\n<li><i class=\"fa fa-check\"><\/i>Use Our Link \u2013 No Code Required<\/li>\n<li><i class=\"fa fa-check\"><\/i>Bet On NFL, MLB, NBA + More<\/li>\n<\/ul>\n<\/li>\n<li class=\"pusa-button\">PLAY NOW<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<h2>What are the changes to the Code of Conduct?<\/h2>\n<p>The AGA Code of Conduct for Responsible Gaming is not a lengthy document. At merely<strong> five pages<\/strong>, it simply codifies the expectations that its members must fulfill.<\/p>\n<p>Most of the changes to the code are merely <strong>additions of the phrase \u201csports betting company<\/strong>.<strong>\u201c<\/strong> More or less, the rules that apply to casinos now apply to sports betting operators.<\/p>\n<p>So, according to the AGA rules, sports betting company members must:<\/p>\n<ul>\n<li>Have an established <strong>self-exclusion policy<\/strong><\/li>\n<li>Prevent <strong>underage gambling<\/strong> as best they can<\/li>\n<li>Communicate the<strong> legal age<\/strong> to gambling in marketing materials<\/li>\n<li>Place marketing materials where underage people are <strong>unlikely to see it<\/strong><\/li>\n<\/ul>\n<p>Like most voluntary pledges, signatories are on the<strong> honor system<\/strong>. So, there\u2019s no real consequence for failing to follow the guidelines. However, the AGA is a powerful entity politically, and not the kind of organization that a gaming company should readily oppose.<\/p>\n<h2>Sports betting change a sign of the times<\/h2>\n<p>Naturally, sports betting\u2019s inclusion into the AGA\u2019s Code of Conduct is evidence of the massive upheaval in the US gambling scene. The Supreme Court\u2019s decision to strike down PASPA has created market opportunities in almost every state.<\/p>\n<p><strong>Seven states<\/strong> have taken advantage by legalizing the practice. In fact, three of them (New Jersey, Delaware, and Mississippi) have already begun accepting wagers.<\/p>\n<p>As a result, gambling companies have reached numerous partnerships with each other in the last two months. Gaming giants across the globe are teaming up to offer retail and mobile solutions at almost a daily rate.<\/p>\n<p>In just the past week, we\u2019ve seen deals between the following companies:<\/p>\n<ul>\n<li><strong>GVC and MGM<\/strong><\/li>\n<li><strong>Boyd Gaming and MGM<\/strong><\/li>\n<li><strong>The NBA and MGM<\/strong><\/li>\n<li><strong>Scientific Games and Caesars<\/strong><\/li>\n<li><strong>FanDuel and Boyd<\/strong><\/li>\n<li><strong>Stars Group and Resorts<\/strong><\/li>\n<li><strong>William Hill and several casinos around the country\u00a0<\/strong><\/li>\n<li><strong><a href=\"https:\/\/www.gamblinginsider.com\/news\/5700\/igt-moves-into-mississippi-with-boyd-casinos-deal\">IGT and Boyd<\/a><\/strong><\/li>\n<\/ul>\n<p>This sort of list is <strong>unprecedented<\/strong> in the American gaming industry. Amazingly, this activity happened since July 26 \u2013 literally <strong>seven days ago<\/strong>.<\/p>\n<p>Sports betting will only accelerate from here. Last year, gaming analysts <strong>Eilers and Krejcik<\/strong> estimated that <a href=\"https:\/\/www.forbes.com\/sites\/darrenheitner\/2017\/09\/27\/how-legalized-sports-betting-could-bring-in-6-03-billion-annually-by-2023\/#5a0996c979ec\"><strong>32<\/strong> states would legalize sports betting<\/a> by 2023.<\/p>\n<p>So, companies are scrambling not only to grab the existing markets but also to set up relationships as the market expands. Of the new partnerships, MGM\u2019s deal with the NBA is the <strong>most significant<\/strong>, because it represents the acquiescence of a major sports league to sports betting\u2019s inevitability.<\/p>\n<p>With so much activity happening, the AGA felt like it needed to get out ahead of the sports betting wave. Otherwise, hastily-written promotions might find their way to underage eyes, and generate the exact type of attention that the gambling industry <strong>doesn\u2019t want<\/strong>.<\/p>\n<div class=\"us_posts_bottom\">\n<div class=\"us_wrapper tac us_skin_default\">\n<div class=\"us_facebook us_no_count us_button\">\n<p>&nbsp;<\/p>\n<div class=\"us_share\"><\/div>\n<p>&nbsp;<\/p>\n<\/div>\n<div class=\"us_twitter us_no_count us_button\">\n<p>&nbsp;<\/p>\n<div class=\"us_share\"><\/div>\n<p>&nbsp;<\/p>\n<\/div>\n<div class=\"us_googleplus us_no_count us_button\">\n<p>&nbsp;<\/p>\n<div class=\"us_share\"><\/div>\n<p>&nbsp;<\/p>\n<\/div>\n<div class=\"us_linkedin us_no_count us_button\">\n<p>&nbsp;<\/p>\n<div class=\"us_share\"><\/div>\n<p>&nbsp;<\/p>\n<\/div>\n<\/div>\n<\/div>\n<p>The post AGA Kicks Off Responsible Gambling Week With New Sports Betting Guidelines appeared first on Play USA.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sports betting\u2019s triumphant Supreme Court victory has prompted a change from the American Gaming Association (AGA). The AGA updated its&hellip; <a class=\"more-link\" href=\"https:\/\/www.pokerscout.com\/aga-kicks-off-responsible-gambling-week-with-new-sports-betting-guidelines\/\">Continue reading <span class=\"screen-reader-text\">AGA Kicks Off Responsible Gambling Week With New Sports Betting Guidelines<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":11424,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"link","meta":{"_acf_changed":false,"inline_featured_image":false,"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[374,6],"tags":[],"class_list":{"0":"post-11421","1":"post","2":"type-post","3":"status-publish","4":"format-link","5":"has-post-thumbnail","7":"category-industry","8":"category-news-category","9":"post_format-post-format-link","10":"entry"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>AGA Kicks Off Responsible Gambling Week With New Sports Betting Guidelines -<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.pokerscout.com\/aga-kicks-off-responsible-gambling-week-with-new-sports-betting-guidelines\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AGA Kicks Off Responsible Gambling Week With New Sports Betting Guidelines -\" \/>\n<meta property=\"og:description\" content=\"Sports betting\u2019s triumphant Supreme Court victory has prompted a change from the American Gaming Association (AGA). 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The AGA updated its&hellip; Continue reading AGA Kicks Off Responsible Gambling Week With New Sports Betting Guidelines","og_url":"https:\/\/www.pokerscout.com\/aga-kicks-off-responsible-gambling-week-with-new-sports-betting-guidelines\/","article_published_time":"2018-08-06T20:39:16+00:00","article_modified_time":"2018-08-07T13:45:28+00:00","og_image":[{"width":225,"height":225,"url":"https:\/\/www.pokerscout.com\/wp-content\/uploads\/2018\/08\/draftkings-sb-2-1.jpg","type":"image\/jpeg"}],"author":"Editorial Team","twitter_card":"summary_large_image","twitter_creator":"@PokerScout1","twitter_site":"@PokerScout1","twitter_misc":{"Written by":"Editorial Team","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/www.pokerscout.com\/aga-kicks-off-responsible-gambling-week-with-new-sports-betting-guidelines\/#article","isPartOf":{"@id":"https:\/\/www.pokerscout.com\/aga-kicks-off-responsible-gambling-week-with-new-sports-betting-guidelines\/"},"author":{"name":"Editorial Team","@id":"https:\/\/www.pokerscout.com\/#\/schema\/person\/1bce13a8406acddbefb08a926c5c275c"},"headline":"AGA Kicks Off Responsible Gambling Week With New Sports Betting Guidelines","datePublished":"2018-08-06T20:39:16+00:00","dateModified":"2018-08-07T13:45:28+00:00","mainEntityOfPage":{"@id":"https:\/\/www.pokerscout.com\/aga-kicks-off-responsible-gambling-week-with-new-sports-betting-guidelines\/"},"wordCount":716,"publisher":{"@id":"https:\/\/www.pokerscout.com\/#organization"},"image":{"@id":"https:\/\/www.pokerscout.com\/aga-kicks-off-responsible-gambling-week-with-new-sports-betting-guidelines\/#primaryimage"},"thumbnailUrl":"https:\/\/www.pokerscout.com\/wp-content\/uploads\/2018\/08\/draftkings-sb-2-1.jpg","articleSection":["Industry","News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.pokerscout.com\/aga-kicks-off-responsible-gambling-week-with-new-sports-betting-guidelines\/","url":"https:\/\/www.pokerscout.com\/aga-kicks-off-responsible-gambling-week-with-new-sports-betting-guidelines\/","name":"AGA Kicks Off Responsible Gambling Week With New Sports Betting Guidelines -","isPartOf":{"@id":"https:\/\/www.pokerscout.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.pokerscout.com\/aga-kicks-off-responsible-gambling-week-with-new-sports-betting-guidelines\/#primaryimage"},"image":{"@id":"https:\/\/www.pokerscout.com\/aga-kicks-off-responsible-gambling-week-with-new-sports-betting-guidelines\/#primaryimage"},"thumbnailUrl":"https:\/\/www.pokerscout.com\/wp-content\/uploads\/2018\/08\/draftkings-sb-2-1.jpg","datePublished":"2018-08-06T20:39:16+00:00","dateModified":"2018-08-07T13:45:28+00:00","breadcrumb":{"@id":"https:\/\/www.pokerscout.com\/aga-kicks-off-responsible-gambling-week-with-new-sports-betting-guidelines\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.pokerscout.com\/aga-kicks-off-responsible-gambling-week-with-new-sports-betting-guidelines\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.pokerscout.com\/aga-kicks-off-responsible-gambling-week-with-new-sports-betting-guidelines\/#primaryimage","url":"https:\/\/www.pokerscout.com\/wp-content\/uploads\/2018\/08\/draftkings-sb-2-1.jpg","contentUrl":"https:\/\/www.pokerscout.com\/wp-content\/uploads\/2018\/08\/draftkings-sb-2-1.jpg","width":225,"height":225},{"@type":"BreadcrumbList","@id":"https:\/\/www.pokerscout.com\/aga-kicks-off-responsible-gambling-week-with-new-sports-betting-guidelines\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.pokerscout.com\/"},{"@type":"ListItem","position":2,"name":"AGA Kicks Off Responsible Gambling Week With New Sports Betting Guidelines"}]},{"@type":"WebSite","@id":"https:\/\/www.pokerscout.com\/#website","url":"https:\/\/www.pokerscout.com\/","name":"PokerScout","description":"Poker Sites Traffic Report &amp; 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