{"id":11644,"date":"2018-08-09T16:49:16","date_gmt":"2018-08-09T16:49:16","guid":{"rendered":"https:\/\/www.pokerscout.com\/?p=11644"},"modified":"2018-08-10T21:50:13","modified_gmt":"2018-08-10T21:50:13","slug":"gaming-commission-launches-revamped-responsible-gaming-program","status":"publish","type":"post","link":"https:\/\/www.pokerscout.com\/gaming-commission-launches-revamped-responsible-gaming-program\/","title":{"rendered":"Gaming Commission Launches Revamped Responsible Gaming Program"},"content":{"rendered":"

With the state\u2019s second commercial casino set to open later this month, and a third next year, the Massachusetts Gaming Commission<\/strong> is now launching a revamped responsible gaming program<\/a>.<\/p>\n

An enhanced version of the state\u2019s GameSense<\/strong> responsible gaming program saw its debut last week. It now features a refurbished brand identity, a redesigned website and a comprehensive outreach strategy aimed at encouraging and promoting positive play.\u00a0The news correlates with the annual Responsible Gaming Week<\/strong>.<\/p>\n

Massachusetts\u2019 GameSense program was originally adopted three years ago from a similar program run by the British Columbia Lottery Corporation<\/strong><\/a> in Western Canada.<\/p>\n

Massachusetts Gaming Commission director of research and responsible gaming Mark Vander Linden<\/strong> said the revamped program is educational without being too preachy:<\/p>\n

\u201cThe new GameSense brand masterfully captures four essential pillars of engagement: it\u2019s educational, the tips and tools help players play smarter; it\u2019s supportive, it is not there to judge, but to inform; it\u2019s approachable, the messaging is welcoming and lighthearted; and it\u2019s relatable, adopting a fun and occasionally humorous style.\u201d<\/p><\/blockquote>\n

The commission has brought on marketing partner KHJ Brand Activation<\/strong> to help it implement the new GameSense brand identity and bring GameSense Info Centers<\/strong> and GameSense Advisors<\/strong> to the state\u2019s casinos.<\/p>\n

Redesigned GameSense website<\/h2>\n

Highlights of the redesigned GameSenseMA.com<\/strong><\/a> website include Pearls of GameSense by Chip<\/strong>. The program features fun and factual advice from a fictional GameSense Advisor. Chip is featured in a variety of video content dispelling popular gambling myths and offering tips about responsible play.<\/p>\n

The site also features information regarding responsible gaming techniques and the state\u2019s Voluntary Self-Exclusion Program<\/strong>.<\/p>\n

The importance of education<\/h2>\n

Industry reaction to the revamped program is nothing but positive.<\/p>\n

An MGM Resorts International<\/strong> spokesperson said it shows the commission\u2019s commitment to responsible gambling:<\/p>\n

\u201cGameSense has been a tremendous success and is already transforming the way the industry approaches responsible gambling. With GameSense, responsible gambling education and outreach is integrated into our guest service model, ensuring players have the tools and resources to keep gambling a safe, enjoyable experience.<\/p>\n

We thank the Massachusetts Gaming Commission for their partnership and dedication to promoting responsible gambling and look forward to continuing our collaboration on this important issue.\u201d<\/p><\/blockquote>\n

Marlene Warner<\/strong>, executive director of the Massachusetts Council on Compulsive Gambling,\u00a0said the timing of the revamp couldn\u2019t be better:<\/p>\n

\u201cThe new campaign cleverly communicates important information about responsible gaming. By design, the website highlights the role of the GameSense Advisor as a knowledgeable, friendly and approachable resource for information and advice at Plainridge Park Casino and MGM Springfield.<\/p>\n

As casino gambling expands across the state, it is now more important than ever to educate residents about the programs and support services available. We enthusiastically support this outreach campaign and would like to thank all of the participants for their strong commitment to minimizing any potential harm.\u201d<\/p><\/blockquote>\n

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