Not all casino markets are the same\u2014and then there\u2019s Las Vegas<\/strong>.<\/p>\n
The king of casino markets is both an anomaly and a leader<\/strong>. Las Vegas is unlike many casino markets because there are multiple identities within the market.\u00a0Sin City<\/strong> is a leader because it has to be.<\/p>\n
Most casino markets have one customer. Not Las Vegas, which has a colorful assortment of demographics it targets and attracts.<\/p>\n
There are casinos around Las Vegas that are geared toward residents. These casinos are as much an all-ages hangout\u2014with bowling alleys and movie theaters\u2014as they are a place for gamblers.<\/p>\n
Downtown Las Vegas<\/strong> casinos, such as The D, cater to a mix of locals and tourists. These are smaller casinos mostly focused on providing a great gaming environment for a variety of guests.<\/p>\n
According to the latest Las Vegas Convention and Visitors Authority<\/a>\u2018s visitor profile, about 58 percent<\/strong> of people visiting Las Vegas head downtown to check out the sights, sounds and casinos.<\/p>\n
The Las Vegas Strip hasn\u2019t been only<\/em> a gambling town for years. Non-gaming revenue has outpaced gaming revenue<\/strong> for more than 30 years<\/a>.<\/p>\n
The casinos on the Strip have a goal to generate about 30 percent of revenue from gaming<\/strong> and 70 percent from non-gaming<\/strong>. According to the Nevada Gaming Abstract<\/a> for 2017, gaming revenue was just more than 40 percent<\/strong> last year.<\/p>\n
Casino operators on the Las Vegas Strip are mostly public<\/strong> companies<\/strong>. These businesses have to report earnings<\/strong> to shareholders every three months. Profits for the corporations must increase or the value of the company decreases.<\/p>\n
The companies have been implementing fees and cutting down expenses<\/strong> to provide more profits to their shareholders. Raising base prices might scare some people away, but adding fees keeps the advertised prices low, giving the impression of low costs.<\/p>\n
Leisure travelers to Las Vegas have become outspoken about their distaste for all of the fees. That doesn\u2019t seem to worry Strip casino operators who have been preparing for this moment.<\/p>\n
In 2015, MGM Resorts International<\/strong> implemented its Profit Growth Plan<\/strong>.<\/p>\n
This strategy was created to streamline expenses while increasing revenue streams. Caesars<\/strong> Entertainment<\/strong> has followed with a similar but less publicized way to increase profit since the company emerged from bankruptcy.<\/p>\n
In late 2015, MGM Resorts International announced they were closing the Cirque Du Soleil show Zarkana<\/a> at Aria. New convention and meeting space replaced its theater earlier this year\u2013a more profitable use of that real estate.<\/p>\n
MGM Resorts also opened new meeting space at Park<\/strong> MGM<\/strong> (formerly Monte Carlo) and Luxor<\/strong>. Next year, it will\u00a0open even more convention<\/a> space at MGM Grand.<\/p>\n
Now there\u2019s a battle to make the Strip a place for everyone.<\/p>\n
Visitors haven\u2019t cared for the fees<\/a>, but until recently they\u2019ve dealt with it with murmurs. The fees all add up to unexpected prices<\/strong>, and the casinos might have hit a crescendo with how far they can push some of their customers.<\/p>\n