{"id":3522,"date":"2018-03-26T22:21:58","date_gmt":"2018-03-26T22:21:58","guid":{"rendered":"https:\/\/www.pokerscout.com\/?p=3522"},"modified":"2018-03-27T18:00:52","modified_gmt":"2018-03-27T18:00:52","slug":"esports-take-las-vegas-new-arena-luxor","status":"publish","type":"post","link":"https:\/\/www.pokerscout.com\/esports-take-las-vegas-new-arena-luxor\/","title":{"rendered":"Esports Take On Las Vegas With New Arena At Luxor"},"content":{"rendered":"

For the past couple of years, Nevada casinos<\/strong><\/a> have tried to figure out a way to tap into the Millenial crowd<\/strong> through their love of video games<\/strong>. Ventures like skill-based slots<\/a> and MGM Grand\u2019s Level Up<\/strong> lounge<\/a> did not exactly succeed at bringing in hordes of new gaming customers.<\/p>\n

The lack of success so far is not stopping the Luxor<\/strong> though. The casino recently unveiled the first-ever esports arena<\/strong> on the Las Vegas Strip<\/strong> last week. Allied Esports Arena<\/strong> occupies the space previously housing the nightclubs LAX<\/strong> and Ra<\/strong>. Now, instead of going after the clubbing crowd, the Luxor hopes its unique venue will be a draw gamers cannot resist<\/strong>.<\/p>\n

Allied Entertainment behind arena efforts<\/span><\/h2>\n

Allied Entertainment<\/strong>, an esports company, partnered with MGM Resorts<\/strong><\/a> on the new project. It is not the first of its kind for the company. Allied originally built a facility in Southern California<\/strong>, then went on to commission two mobile studios. The Vegas arena is the largest<\/strong> of all the Allied facilities.<\/p>\n

\u201cEsports Arena Las Vegas is the cornerstone of our property, brand and content development and will allow us to engage esports communities, brands and stakeholders like never before,\u201d\u00a0Jud Hannigan<\/span><\/strong>, CEO of Allied Esports, said via a press release<\/a>. \u201cWith Las Vegas rapidly becoming a hub for esports, Esports Arena Las Vegas at Luxor will be the city\u2019s home for competitive gaming and interactive entertainment.\u201d<\/p>\n

The venue kicked off the weekend with a series of tournaments featuring $25,000 in prizes<\/strong>. The arena hopes to host a wide range of gaming events, not just stick to a particular brand or game.<\/p>\n

In fact, the venue is going to house poker tournaments as well. Allied Esports shares a parent company, OnGame<\/strong>, with the World Poker Tour<\/strong> (WPT). The WPT is bringing its season-ending championship event back to Vegas<\/a>, but rather than film the table at Bellagio<\/strong> or Aria<\/strong>, which are hosting the tournaments, the final table will run at Luxor.<\/p>\n

\n
\n

Play Online Poker With A Free Bonus From WSOP<\/p>\n<\/div>\n