What\u2019s in a name?<\/p>\n
If you\u2019re Wynn Resorts<\/strong>, quite a bit is riding on the name of its Boston Harbor<\/strong> casino project. In fact, the future of the company\u2019s $2.4 billion resort casino<\/strong> in Everett, Massachusetts<\/strong> could very well hinge on the name that adorns the side of the building.<\/p>\n Wynn Resorts has come under fire to remove the name<\/strong> of its beleaguered former CEO from the side of its Wynn Boston Harbor project. Both the public and Massachusetts public officials, including the Governor and Attorney General<\/strong>, are calling for a name change.<\/p>\n After originally dismissing the idea, there is an increasing amount of evidence<\/strong> that points to a name change being in the cards.<\/p>\n Confirmation of the potential blockbuster development first came to light after Wynn executives appeared before the Massachusetts Gaming Commission after allegations against the company\u2019s former CEO Steve Wynn came to light.<\/p>\n Following a Massachusetts Gaming Commission hearing last week, Wynn Boston Harbor President Robert DeSalvio<\/strong> confirmed the rumors.<\/p>\n \u201cWe are absolutely considering a rebranding of the project and we\u2019ll have an announcement on that at a later date.\u201d<\/p><\/blockquote>\n The Boston Herald<\/strong> is reporting<\/a> that Wynn Resorts recently registered several website domains<\/strong> that indicate the company\u2019s \u201cEncore<\/strong>\u201d brand is the leading candidate for a new name.<\/p>\n The Herald reports Wynn Resorts registered the following URLs:<\/p>\n Despite the very visible breadcrumb trail, a Wynn spokesperson pumped the brakes<\/strong> on the name-change speculation. They told the Herald:<\/p>\n \u201cWhenever we open a new resort, it is both policy and a good business practice to secure the domain names of all our branded business units.\u201d<\/p>\n \u201cThere\u2019s no truth that we\u2019ve finalized the name,\u201d the spokesperson added.<\/p>\n Not everyone is convinced the property needs to rebrand.<\/p>\n If the property rebrands, Encore is the obvious<\/strong> choice.<\/p>\n Encore is the sister property<\/strong> to the Wynn on the Las Vegas Strip as well as in Macau.<\/p>\n That said, without a Wynn casino to play off of, the Encore brand is entirely untested<\/strong>. It would have minimal brand recognition<\/strong> outside of Las Vegas and Macau.<\/p>\n Even though it may not carry the same brand recognition as Wynn, right now, a clean, unknown brand<\/strong> like Encore is probably a better option than the well-known, but highly controversial Wynn brand.<\/p>\n Still, I wouldn\u2019t<\/strong> expect a decision in the immediate future. The company has enough time to weigh its options and take stock of the damage Steve Wynn\u2019s alleged misbehavior has caused to the Wynn brand before it decides if a name change is in its best interest.<\/p>\n Photo by Robert Cravens\u00a0\/\u00a0Shutterstock.com<\/em><\/p>\n <\/p>\n <\/p>\n<\/div>\n <\/p>\n <\/p>\n<\/div>\n <\/p>\n <\/p>\n<\/div>\n<\/div>\n<\/div>\n The post Amidst Controversy, Wynn Boston Harbor Contemplates A Name Change appeared first on Play MA.<\/p>\n","protected":false},"excerpt":{"rendered":" What\u2019s in a name? If you\u2019re Wynn Resorts, quite a bit is riding on the […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"link","meta":{"_acf_changed":false,"_lmt_disableupdate":"","_lmt_disable":"","vebbtech_seo_disable_yoast":false,"vebbtech_seo_hide_author":false,"vebbtech_seo_hide_date":false,"vebbtech_seo_hide_factchecker":false,"vebbtech_seo_fact_check_enabled":false,"vebbtech_seo_post_reviewer":0,"vebbtech_seo_post_review_date":"","footnotes":""},"categories":[6],"tags":[],"class_list":{"0":"post-3872","1":"post","2":"type-post","3":"status-publish","4":"format-link","6":"category-news-category","7":"post_format-post-format-link"},"acf":[],"yoast_head":"\nLocal press uncovers possible new name: Encore<\/span><\/h2>\n
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Will they stick with Wynn?<\/span><\/h2>\n
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Encore is the frontrunner<\/span><\/h2>\n