{"id":3874,"date":"2018-04-02T23:44:57","date_gmt":"2018-04-02T23:44:57","guid":{"rendered":"https:\/\/www.pokerscout.com\/?p=3874"},"modified":"2018-04-03T15:13:54","modified_gmt":"2018-04-03T15:13:54","slug":"richard-branson-buys-hard-rock-casino-bringing-virgin-vegas","status":"publish","type":"post","link":"https:\/\/www.pokerscout.com\/richard-branson-buys-hard-rock-casino-bringing-virgin-vegas\/","title":{"rendered":"Richard Branson Buys Hard Rock Casino, Bringing Virgin To Vegas"},"content":{"rendered":"

Billionaire Richard<\/strong> Branson<\/strong> bought the Hard Rock Hotel<\/strong> and will rebrand it as Virgin Hotels Las Vegas<\/strong> at the close of 2019.<\/p>\n

\u201cI\u2019m really proud today to announce Virgin Hotels has bought the Hard Rock Hotel, and we\u2019ll be bringing it back to its old glory again under the Virgin brand,\u201d said Branson on the Virgin website<\/a>.<\/p>\n

Branson, the founder of the Virgin<\/strong> Group<\/strong>, along with his executives, made the announcement from the Hard Rock March 27 at the outdoor pool lounge of the hotel, reported the Las Vegas Review-Journal<\/strong><\/a>.<\/p>\n

The Friday sale was facilitated by Toronto\u2019s Brookfield Asset Management<\/strong>. Branson partnered with Bosworth Hospitality Partners<\/strong> founder Richard \u201cBoz\u201d Bosworth<\/strong>, the hotel\u2019s new CEO; LA investment firm, Juniper Capital Partners<\/strong>; and Toronto\u2019s Fengate Capital Management<\/strong>.<\/p>\n

Branson kept details of sale under wraps<\/span><\/h2>\n

Branson has worked since the 90s to establish himself in Vegas. Even so, Branson and Bosworth would not disclose the purchase price<\/strong> or terms at the press conference. He instead promised \u201cmagic\u201d and a hotel not \u201cfar out of their way.\u201d<\/p>\n

The Hard Rock currently has 1,500 rooms<\/strong> and is a mile east of the Strip, something Branson said affected the price to his advantage<\/strong>. The hotel will keep its name until the end of the renovation, which will occur in phases. The property will remain open throughout the company\u2019s potentially \u201chundreds of millions of dollars\u201d spent to renovate.<\/p>\n

What did he disclose? The longstanding guitar out front may have to go. Instead, it may be replaced with a giant V<\/strong>.<\/p>\n

Traveller<\/strong> reported<\/a> that the property will retain its casino floor, managed by a partner<\/strong>.<\/p>\n

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