not in the language<\/strong> one uses advertising said lottery.<\/p>\nAt least according to Republican Executive Councilor Russell Prescott<\/strong>, who apparently led the charge against the ad campaign.<\/p>\nNew Hampshire Lottery\u2019s Executive Director Charlie McIntyre<\/strong>\u00a0did his best to defended the ads. However, Prescott could not<\/strong> be moved. McIntyre claimed luck is an inherent part of the lottery business. Plus, while the pun may have been insensitive to those overly sensitive regarding profanity, it was effective.<\/p>\nMcIntyre said lottery revenues were in decline for five years<\/strong> when he took over in 2010. In response to complaints by Prescott at a meeting of the Governor and Executive Council<\/strong>, he noted that it has grown more<\/strong> than the rest of New England\u2019s other lotteries combined since then.<\/p>\nThe numbers went up because they followed McIntyre\u2019s lead. Not because they took the advice of an aging career politician afraid of what an otherwise amusing ad tagline that happens to rhyme with something considered to be profanity says about morality in the great state of New Hampshire.<\/p>\n
Yet still, the New Hampshire Lottery Commission decided to back Prescott on this one. They listened to his concerns and chose to re-purpose the ads<\/strong> with an updated tagline of \u201cWin-Time.\u201d<\/strong><\/p>\nOnline gambling could be a game changer<\/span><\/h2>\nA phrase that is neither profane nor anywhere near as funny. But, it\u2019s just neutral enough to have zero impact on lottery sales<\/strong> across the state.<\/p>\nAlthough, it will probably be remembered as the phrase that sets New Hampshire\u2019s reputation as a progressive state when it comes to the lottery back 53 years.<\/p>\n
Of course, if lawmakers find a way to go to the next level and pass online gambling legislation<\/strong>,\u00a0all will be forgiven. That would allow the lottery or some other qualified entity to offer casino-style games<\/strong> on the internet inside state lines. It would also give New Hampshire its progressive reputation back for good.<\/p>\nNew Hampshire did have a placeholder bill<\/strong> seeking to legalize online gambling up for consideration during an Executive Session<\/strong> last year.<\/p>\nThe bill was found \u201cinexpedient to legislate\u201d by a unanimous 23-0 vote. That\u2019d a fancy way of saying it put an end to New Hampshire\u2019s online gambling hopes in 2017.<\/p>\n
The state probably wants to get online lottery going<\/strong>\u00a0before it starts kicking the tires on online gambling again.<\/p>\nHowever, if an ad that sounds like something profane is too much for the delicate moral sensibilities<\/strong> of members of the Executive Council, it\u2019s hard to imagine online gambling ever getting a fair shake<\/strong> in the Granite State.<\/p>\n