{"id":5124,"date":"2018-04-25T12:41:55","date_gmt":"2018-04-25T12:41:55","guid":{"rendered":"https:\/\/www.pokerscout.com\/?p=5124"},"modified":"2018-04-25T16:09:54","modified_gmt":"2018-04-25T16:09:54","slug":"thanks-to-new-acquisition-blue-skies-are-smiling-at-stars-group","status":"publish","type":"post","link":"https:\/\/www.pokerscout.com\/thanks-to-new-acquisition-blue-skies-are-smiling-at-stars-group\/","title":{"rendered":"Thanks To New Acquisition, Blue Skies Are Smiling At Stars Group"},"content":{"rendered":"<div class=\"us_posts_top\">\n<div class=\"us_wrapper tac us_skin_default\">\n<div class=\"us_facebook us_no_count us_button\"><a class=\"us_box\" href=\"https:\/\/www.playusa.com\/#\"><\/p>\n<div class=\"us_share\"><i class=\"us-icon-facebook\"><\/i><\/div>\n<p><\/a><\/div>\n<div class=\"us_twitter us_no_count us_button\"><a class=\"us_box\" href=\"https:\/\/www.playusa.com\/#\"><\/p>\n<div class=\"us_share\"><i class=\"us-icon-twitter\"><\/i><\/div>\n<p><\/a><\/div>\n<div class=\"us_googleplus us_no_count us_button\"><a class=\"us_box\" href=\"https:\/\/www.playusa.com\/#\"><\/p>\n<div class=\"us_share\"><i class=\"us-icon-google\"><\/i><\/div>\n<p><\/a><\/div>\n<div class=\"us_linkedin us_no_count us_button\"><a class=\"us_box\" href=\"https:\/\/www.playusa.com\/#\"><\/p>\n<div class=\"us_share\"><i class=\"us-icon-linkedin\"><\/i><\/div>\n<p><\/a><\/div>\n<\/div>\n<\/div>\n<p>For the second time in four years, <strong>PokerStars<\/strong> was involved in a major acquisition that sent shockwaves through the gaming industry.<\/p>\n<p>In 2014, it was <strong>Amaya&rsquo;s $4.9 billion purchase<\/strong> of the online poker giant that stunned the industry. And on Saturday morning, <strong>The Stars Group<\/strong> (TSG) stunned everyone again. It announced it was acquiring<strong> Sky Betting Group<\/strong> (SBG) for the princely sum of<strong> $4.7 billion<\/strong>.<\/p>\n<p>TSG Chief Executive Officer<strong>&nbsp;Rafi Ashkenazi<\/strong> elaborated on the sale in a press release:<\/p>\n<blockquote>\n<p>&ldquo;The acquisition of Sky Betting &amp; Gaming is a landmark moment in The Stars Group&rsquo;s history. SBG operates one of the world&rsquo;s fastest growing sportsbooks and is one of the United Kingdom&rsquo;s leading gaming providers. SBG&rsquo;s premier sports betting product is the ideal complement to our industry-leading poker platform. The ability to offer two low-cost acquisition channels of this magnitude provides The Stars Group with great growth potential and will significantly increase our ability to create winning moments for our customers.&rdquo;<\/p>\n<\/blockquote>\n<p>&ldquo;We are delighted to join forces with The Stars Group,&rdquo; said <strong>Richard Flint<\/strong>, Sky Betting &amp; Gaming&rsquo;s CEO. &ldquo;We have had a fantastic last few years and would like to thank CVC and Sky for supporting us in becoming a leading online operator in the UK. This transaction allows us to offer our best-in-class products to a truly global audience. We&rsquo;re excited about our future together.&rdquo;<\/p>\n<p>If the sale is approved, the new company will be the<strong> largest publicly traded online gaming company in the world<\/strong>.<\/p>\n<p>It also<strong> accelerates<\/strong> the path PokerStars has been traveling since 2014.<\/p>\n<div class=\"redheader-cta  tb_edit_table\">\n<div class=\"pusa-table cta\">\n<div class=\"sr-header\">\n<p>Play At PokerStars NJ<\/p>\n<\/p><\/div>\n<ul class=\"pusa-list\">\n<li>\n<ul class=\"pusa-item\">\n<li class=\"pusa-logo\">\n                    <img decoding=\"async\" src=\"https:\/\/www.playusa.com\/wp-content\/uploads\/2017\/10\/StarsNJ-Logo.png\" alt=\"PokerStars\" title=\"PokerStars\" class=\"thirstylinkimg\" \/><\/p>\n<p>Visit PokerStars NJ<\/p>\n<\/li>\n<li class=\"pusa-bonus\">\n                     <span>$30<\/span> Bonus <\/p>\n<p><span>When You<\/span> Deposit <span>$20<\/span>\n                <\/p>\n<\/li>\n<li class=\"pusa-details\">\n                    <span>PokerStars NJ Review<\/span><\/p>\n<p>Overall Grade A-<\/p>\n<ul class=\"pusa-item-checklist-alt\">\n<li><i class=\"fa fa-check\"><\/i>Games A<\/li>\n<li><i class=\"fa fa-check\"><\/i>Support B-<\/li>\n<li><i class=\"fa fa-check\"><\/i>Banking A<\/li>\n<li><i class=\"fa fa-check\"><\/i>Player Value A+<\/li>\n<\/ul>\n<\/li>\n<li class=\"pusa-button\">\n                   PLAY NOW\n                <\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<h2>PokerStars&rsquo; emphasis on poker continues to wane<\/h2>\n<p>When Amaya purchased PokerStars, virtually all of the company&rsquo;s revenues came from <strong>poker<\/strong>.<\/p>\n<p>Since the acquisition, TSG has diversified its portfolio well. The company added <strong>online casino<\/strong> and <strong>sports betting<\/strong>, as well as some other verticals like <strong>daily fantasy sports<\/strong>.<\/p>\n<p>Poker players have been lamenting this change for years. They loudly criticize the metamorphosis of PokerStars from one of the last remaining<strong> poker-only operators<\/strong> to a <strong>comprehensive online gaming company<\/strong>, bent on<strong> cross-selling players<\/strong>.<\/p>\n<p>Even though PokerStars is increasing poker revenue, the company has become<strong> less reliant on poker<\/strong>.<\/p>\n<p>Even though the new, multi-channel TSG has made significant gains on the casino side, it has <strong>struggled<\/strong> to gain a foothold in the sports betting market, which helps explain the SBG acquisition.<\/p>\n<h2>Looking at TSG numbers<\/h2>\n<p>In 2017, TSG reported the following revenue breakdowns:<\/p>\n<ul>\n<li><strong>67 percent<\/strong> from poker. Poker accounted for <strong>73 percent<\/strong> of revenue in 2016.<\/li>\n<li><strong>29 percent<\/strong> from casino and sports. Casino and sports accounted for <strong>23 percent<\/strong> of revenue in 2016.<\/li>\n<\/ul>\n<p>The purchase of SBG further changes that dynamic.<\/p>\n<p>According to Ashkenazi, the projected share of each vertical post-acquisition will be:<\/p>\n<p>37 percent from poker<br \/>\n34 percent from sports betting<br \/>\n26 percent from casino<\/p>\n<h2>US opportunities abound for TSG<\/h2>\n<p>As was the case with the Amaya purchase of PokerStars, the <strong>US<\/strong> was a factor in the acquisition of SBG.<\/p>\n<p>Included in a slideshow that accompanied a conference call on Monday, TSG cited<strong> opportunities in the US<\/strong> as one of the reasons for the acquisition.<\/p>\n<p>In a section called, &ldquo;Acquisition Rationale: Global Growth Strategies for SBG&rdquo; the slide reads:<\/p>\n<blockquote>\n<p>&ldquo;Capitalize on potential US sportsbook opportunity by leveraging the combination of TSG&rsquo;s brand strength, customer database and poker leadership with SBG&rsquo;s expertise in sportsbook and media partnership.&rdquo;<\/p>\n<\/blockquote>\n<p>PokerStars is already active in the <strong>New Jersey<\/strong> online gaming market, and is expected to be involved when Pennsylvania online gaming goes live in late 2018\/early 2019.<\/p>\n<p>Of particular interest to the recent acquisition of SBG, both of those states have also taken steps to <strong>legalize sports betting<\/strong>, should the <strong>Supreme Court<\/strong> strike down PASPA.<\/p>\n<p>Further, TSG now has a <strong>proven<\/strong>, high-end sports betting product to shop around to potential partners in other states.<\/p>\n<p>What will be interesting to see is<strong> what sports betting brand<\/strong> the company chooses to use in these US markets.<\/p>\n<p>During the call, Ashkenazi said that both&nbsp;<strong>Sky Bet<\/strong> and the company&rsquo;s existing <strong>BetStars<\/strong> brand will be used.<\/p>\n<p>&ldquo;Wherever we can operate the Sky Bet brand, we will,&rdquo; Ashkenazi said. &ldquo;Wherever we can&rsquo;t, we will use the BetStars brand powered by Sky Bet.&rdquo;<\/p>\n<p>Ashkenazi intimated that the reason for the two brands was that <strong>different jurisdictions<\/strong> allow different things. However, there&rsquo;s a good chance BetStars is used in the US for the simple reason that the Sky Betting brand is <strong>largely unknown<\/strong> in the US.<\/p>\n<div class=\"us_posts_bottom\">\n<div class=\"us_wrapper tac us_skin_default\">\n<div class=\"us_facebook us_no_count us_button\"><a class=\"us_box\" href=\"https:\/\/www.playusa.com\/#\"><\/p>\n<div class=\"us_share\"><i class=\"us-icon-facebook\"><\/i><\/div>\n<p><\/a><\/div>\n<div class=\"us_twitter us_no_count us_button\"><a class=\"us_box\" href=\"https:\/\/www.playusa.com\/#\"><\/p>\n<div class=\"us_share\"><i class=\"us-icon-twitter\"><\/i><\/div>\n<p><\/a><\/div>\n<div class=\"us_googleplus us_no_count us_button\"><a class=\"us_box\" href=\"https:\/\/www.playusa.com\/#\"><\/p>\n<div class=\"us_share\"><i class=\"us-icon-google\"><\/i><\/div>\n<p><\/a><\/div>\n<div class=\"us_linkedin us_no_count us_button\"><a class=\"us_box\" href=\"https:\/\/www.playusa.com\/#\"><\/p>\n<div class=\"us_share\"><i class=\"us-icon-linkedin\"><\/i><\/div>\n<p><\/a><\/div>\n<\/div>\n<\/div>\n<p>The post Thanks To New Acquisition, Blue Skies Are Smiling At Stars Group appeared first on Play USA.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>For the second time in four years, PokerStars was involved in a major acquisition that sent shockwaves through the gaming&hellip; <a class=\"more-link\" href=\"https:\/\/www.pokerscout.com\/thanks-to-new-acquisition-blue-skies-are-smiling-at-stars-group\/\">Continue reading <span class=\"screen-reader-text\">Thanks To New Acquisition, Blue Skies Are Smiling At Stars Group<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"link","meta":{"_acf_changed":false,"inline_featured_image":false,"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[374,6],"tags":[],"class_list":{"0":"post-5124","1":"post","2":"type-post","3":"status-publish","4":"format-link","6":"category-industry","7":"category-news-category","8":"post_format-post-format-link","9":"entry"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Thanks To New Acquisition, Blue Skies Are Smiling At Stars Group -<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.pokerscout.com\/thanks-to-new-acquisition-blue-skies-are-smiling-at-stars-group\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Thanks To New Acquisition, Blue Skies Are Smiling At Stars Group -\" \/>\n<meta property=\"og:description\" content=\"For the second time in four years, PokerStars was involved in a major acquisition that sent shockwaves through the gaming&hellip; 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