{"id":54783,"date":"2022-04-11T03:00:20","date_gmt":"2022-04-11T03:00:20","guid":{"rendered":"https:\/\/www.pokerscout.com\/?p=54783"},"modified":"2022-04-08T19:22:34","modified_gmt":"2022-04-08T19:22:34","slug":"pokerstars-fanduel-team-up-with-toronto-maple-leafs-ownership-group","status":"publish","type":"post","link":"https:\/\/www.pokerscout.com\/pokerstars-fanduel-team-up-with-toronto-maple-leafs-ownership-group\/","title":{"rendered":"PokerStars, FanDuel Team Up for Partnership Deal With Toronto Maple Leafs Ownership Group"},"content":{"rendered":"

PokerStars<\/strong><\/a> is teaming up with FanDuel<\/strong> and the two brands announced a new partnership in Ontario, Canada<\/a>, on Friday. Both companies are part of Flutter Entertainment and announced a deal with Maple Leaf Sports and Entertainment (MLSE).<\/span><\/p>\n

The strategic partnership sees FanDuel designated as an official sports betting<\/a> partner and PokerStars as an official gaming\/poker<\/a> partner.<\/span><\/p>\n

The agreement brings Ontario poker players and sports bettors a combination of sports, poker, and casino gaming<\/a> options.<\/span><\/p>\n

\u201cWe have epic plans for our community in Canada, and are excitedly looking forward to creating some incredible experiences in our birth country, when we launch very soon,\u201d PokerStars marketing director Tom Warren<\/strong> said in a news release.<\/span><\/p><\/blockquote>\n

\u201cPartnering with MLSE gives us the opportunity to reach passionate fans across Ontario with a wide remit of poker and casino, heighten experiences wherever we can, and be a part of some major winning moments.\u201d<\/span><\/p>\n

<\/span><\/p>\n

PokerStars expands into Ontario with move<\/span><\/h2>\n

\"\"The deal comes after the Ontario market has shifted<\/a> from a \u201cgrey\u201d market to a regulated market<\/strong>. Online gaming operators have lined up to launch in the province.<\/span><\/p>\n

PokerStars should be among those operators launching into the region. Ontario now becomes a \u201cfenced-in<\/strong>\u201d environment, meaning online poker players only compete against others in the province.<\/span><\/p>\n

PokerStars\u2019 Ontario product is expected to be similar to its platforms in the US markets of New Jersey<\/a><\/strong>, Pennsylvania<\/a><\/strong>, and Michigan<\/a>. Those are also ringed-in markets, at least until interstate compacts go into effect.<\/span><\/p>\n

Linking up with the Leafs<\/span><\/h2>\n

The Ontario partnership is a first of its kind deal for Flutter Entertainment<\/strong> in North America. PokerStars now links up with FanDuel to showcase the two brands in Canada.<\/span><\/p>\n

\"\"As part of the latest deal, PokerStars also becomes a partner with the NHL\u2019s Maple Leafs. Stars and FanDuel gain the use of team marks in advertising and marketing.<\/span><\/p>\n

The brands will also be featured prominently throughout \"\"Leafs and the NBA’s Toronto Raptors<\/strong> games, including rink boards and on-court signage. The partnership allows FanDuel and PokerStars to collaborate on marketing campaigns with all of MLSE\u2019s teams, which include:<\/span><\/p>\n